Author Archives: Allison Russo
How to prepare for your first PR job
Last week Lovell Communications was fortunate to spend a few hours with a group of students from Lindsey Wilson College’s chapter of Lambda Eta Pi (the national communications honor society) and introduce them to the ins and outs of “agency … Continue reading
Use Google+ to boost SEO
Though not everyone has quite jumped on the Google+ bandwagon yet, reports are showing that the service is experiencing significant growth, with its traffic increasing by more than 55 percent in December 2011. Now, more than ever, it is important … Continue reading
Facebook Upgrades Insights Analytics Tool
Marketers should be adept at demonstrating the value of online marketing efforts to their client or company. Tools like Google Analytics and Compete.com provide excellent ways to measure and report, in-depth, on company website traffic and the effectiveness of an … Continue reading
Facebook Rolling Out Timelines
Once again, Facebook is changing its look and user experience with the introduction of Timelines. In the near future, Timelines will replace the Facebook profile and offer a complete history of your Facebook usage dating back to the activation of … Continue reading
25 Likes No Longer Needed for a Unique Facebook URL
Is it just me or is Facebook.com/php? =12yl727th6f3 not exactly the easiest web address to remember? This is an example of what newly created Facebook fan page URLs all resembled prior to a very exciting recent update from Facebook. This … Continue reading
Google Analytics Adds Social Media Metrics Plug-in
The internet has been ablaze the past few weeks following the launch of Google’s new social network, Google +. However, that’s not the only exciting service that Google has introduced of late. Google recently announced through their blog that Google … Continue reading
Twitter Adds New Search and Photo-Sharing Capabilities
Earlier this month, Twitter CEO Dick Costolo announced some exciting updates to Twitter at the D9: All Things Digital Conference in California. The platform, which boasts more than 175 million register users, has begun rolling out new search and photo-sharing … Continue reading
Facebook Adds New Photo Tagging Feature
Have you ever seen a photo posted on Facebook by a friend and wondered where your friend got that dress she was wearing? Or maybe your friends were shown eating out, and the food looked delicious but you didn’t know … Continue reading
Lovell Communications Inc. Wins More Than 20 Industry Awards
NASHVILLE, Tenn (May 17, 2011) – Lovell Communications Inc. has been recognized by their peers with 22 industry awards thus far in 2011. The agency accepted 16 Parthenon Awards from the Public Relations Society of America Nashville Chapter in April … Continue reading
QR Codes on the Rise
If you haven’t heard of a Quick Response (QR) code, I’m sure you’ve seen one. They are the little barcode-like images popping up on everything from advertisements and business cards to t-shirts and even napkins. Encoded in the QR code … Continue reading
