Author Archives: Andrea White
The AMA Finally Weighs in on HIPAA and Social Media
A couple of weeks ago the American Medical Association released the long awaited guidelines on physician use of social media. Healthcare marketers should keep these new best practices in mind as social media strategies are developed, designed and implemented, and … Continue reading
Health Data Breaches are Bad News…and are on the Rise
Healthcare crisis communicators beware. As the amount of health data being digitized skyrockets, so do the chances for a breach. So far this year HHS reports 197 instances of breaches, each of which affected 500 or more people in one … Continue reading
Newly Published and Upcoming Resources for Healthcare Use of Social Media
Hospitals and providers are riding the social media wave and, finally, tools and ethical guides for appropriate usage are emerging. Both the CDC and the Ohio State Medical Association published manuals recently, and leading provider associations are in the process … Continue reading
A Brave New World for Covered Entities and Business Associates: HIPAA and Web 2.0
Important questions come up – from marketing, legal counsel and C-suite executives – when healthcare providers and their vendors approach the intersection of HIPAA and social media. Who is liable for employee postings made on a hospital’s Facebook page? What … Continue reading
Hospitals and Providers: How to Address Concerns about HIPAA and Social Media
A follow up to last Tuesday’s blog post on HIPAA & Social Media… There are systematic ways to address concerns and avoid HIPAA violations in social media. And frankly, your legal counsel and C-Suite will be much more comfortable with … Continue reading
Hospitals and Providers: Five Guidelines for HIPAA Compliance in Social Media
As healthcare marketers continue to delve into social media, so too, they continue to encounter questions about the balance between engaging their audiences and exposing their organization to potential HIPAA violation. It can be a dicey question, and many legal … Continue reading
Is Nashville the Health Care Mecca?
It turns out that Nashville’s health care industry contributes nearly $30 billion and 210,000 jobs to the local economy, securing Nashville’s position as a health care industry hub. This week the Nashville Health Care Council released an updated economic impact … Continue reading
No, really. They are serious about it.
HIPAA Enforcement is Hiring and Gearing Up for More Activity Alerting all healthcare communications staff: we have fresh confirmation that a new era of diligence has begun at the Office of Civil Rights (OCR) for HIPAA enforcement of privacy and … Continue reading
Healthcare Marketers: Get to Know Your CIO
The HITECH Act has significant implications for communicators A whole new area of risk is coming to the fore as the country rapidly moves to digitized personal health information (PHI). Physicians and hospitals will soon receive enhanced reimbursements for using … Continue reading
Here’s a Hint: Develop a Crisis Plan Before You Have a Crisis …especially if you work with protected health information (PHI)
Healthcare marketers need to know that yesterday the U.S. Department of Health and Human Services launched a web site designed specifically to bring attention to companies that have recently experienced a data breach related to protected health information (PHI). As … Continue reading
