Author Archives: Ashley Webb
The Difference In Breaking News Today and 10 Years Ago
I can distinctly remember sitting in my 10th grade Algebra class when news broke nearly 10 years ago on September 11, 2001, that terrorists had attacked the World Trade Center. Our entire student body gathered in the auditorium as we … Continue reading
Research Unveils Best Time to Tweet, Blog, Email and Update Facebook
HubSpot recently hosted a webinar with Dan Zarrella, HubSpot’s Social Media Scientist, on the “The Science of Timing” where he shared findings from his more than two years of research on the best days and times for marketers to Tweet, … Continue reading
Healthcare Social Media Tips from the Best in the Biz
Last week I attended the Health Care Marketing and PR Social Media Summit presented by the Mayo Clinic Center for Social Media and Ragan Communications. I heard presentations from organizations like Mayo Clinic, Kaiser Permanente, Beth Israel Deaconess Medical Center, … Continue reading
How Much Are You Worth? Facebook says $1.07
According to a recent post on the Wall Street Journal’s Digits blog, the cost of advertising on Facebook that encourages a user to become a “fan” is $1.07 per fan. The article is based on a white paper recently released … Continue reading
Make Data the Foundation of Your Next Email Marketing Plan
The concept of collecting data isn’t new. Using it is. Marketers inherently know that data should fuel marketing plans and overall business decisions. Thus, collecting data from customers has never been a problem, but, achieving visibility and usability with that … Continue reading
Facebook Ads Prove Successful
There’s great value in a building a Facebook fan page for your business. It’s an easy and cost-effective way to: connect with consumers, distribute timely messaging, solicit feedback from interested parties, enhance SEO, and increase general brand knowledge. If you’re … Continue reading
Four Ways to Boost Your Email Marketing ROI
The difficult economic conditions have put a strain on businesses to find new ways to generate revenue. The good news is that marketers are having success and good return on investment (ROI) with email marketing. In fact, research indicates only two … Continue reading
Ways to Improve Your Email Marketing Open Rates
Have you invested the time and money on an email campaign that is delivering less than extraordinary results? Racking your brain on ways to improve the open rates of your latest email marketing masterpiece? Well rest assured! I’ve put together … Continue reading
10 Tips for Successful Pitching
Contact the correct person. It’s plain and simple – do your homework. If you’re unsure who to contact, the organization’s website is a great place to start. Know how the person likes to be pitched. Many journalists prefer email to … Continue reading
Facebook Update: No More Fans!
You may already be ‘in the know,’ but this came as news to me yesterday when I found out Facebook fans no longer existed. You no longer “Become a Fan” of a page, you now “Like This” page. According to … Continue reading
