Author Archives: Jan Morrison
New Old Spice Man Takes Campaign in Wrong Direction
I feel like I just shot myself in the foot. I raved about the abs and the wit displayed by Isaiah Mustafa in the Old Spice advertising campaign and look what happened. He is now so popular that he is … Continue reading
Old Spice Sales Prove Campaign's Success
As you now know, I love the Old Spice branding campaign featuring Isaiah Mustafa, because all of the elements are funny, smart and speak effectively to its audience. But has the approach worked to increase sales? After all, it is … Continue reading
Reaching Your Audience
Whether your organization is planning a multi-million dollar ad buy or staging a protest at city hall, knowing your audience is vital to a successful campaign. This simple – yet often overlooked – step in the planning process may seem … Continue reading
Old Spice Scores Again
Old Spice has done it again. The company released its second commercial on Wednesday, as part of its campaign to win over a new demographic and keep the brand alive. And it is even better than the first one, by … Continue reading
Dr. Scholl’s Ad Is Off On the Right Foot
As I’ve mentioned before, I love a good advertisement. I appreciate good ads because they are so hard to create. When I pursued an advertising specialty at my journalism school, I learned very quickly that I was not cut out … Continue reading
Why Nashville’s Flood Didn’t Make National Headlines
Three days after it started raining and kept raining in Middle Tennessee, the national media finally caught up to this major national disaster by reporting on the devastating floods that ravaged the Nashville Metropolitan area (Metro). Yes, it was a … Continue reading
Reaching Your Audience, Even When It’s Hard
I’ve always been an activist – saving animals, conserving natural resources and advocating for the disenfranchised. But recently, I have found myself using my professional communications skills to accomplish my activist goals. My neighborhood is on the threshold of a … Continue reading
Social Media and Journalism Converge in AP Stylebook Change
At the American Copy Editors Society conference on Friday, the AP Stylebook announced that it would change its standards for the term “website.” Previous editions of the Stylebook recommended that journalists use “Web site,” instead. Known as “the Journalist’s Bible,” … Continue reading
Old Spice—Not Just Your Dad’s After Shave Anymore
I love a good commercial. I love them because they are difficult to create well and achieve a desired communications goal. The new commercial for Old Spice body wash did just that—achieved its communications goal and kept me engaged. It … Continue reading
Potential for disaster…averted
As I’ve mentioned before, I {heart} NPR. So it should be no surprise when I report that one of my favorite interviews of all time was on NPR this week. On All Things Considered, Steve Inskeep interviewed Adam Goldstein, CEO … Continue reading
