Author Archives: Jennifer Allen

Is Your Crisis Communication Crash Cart Ready?

Posted on April 30, 2009

You guessed it! It is time for another PR / medical analogy from the resident Lovell nurse. There have been a lot of crises in the news lately – the swine flu, the global financial downturn, Lindsay Lohan’s love life. … Continue reading →

Posted in Crisis Communications, Healthcare | Tagged , , | Leave a comment

Assess, Diagnose, Plan, Implement and Evaluate: A Nurse's Approach to Public Relations and Marketing

Posted on March 25, 2009

You clinicians out there are probably familiar with the ADPIE (Assess, Diagnose, Plan, Implement and Evaluate) approach to patient care. Because nursing is so deeply ingrained in my psyche after 16 years in the industry, I still use this approach … Continue reading →

Posted in Healthcare, Measurement, Social Media | Tagged , , , | 11 Comments