Author Archives: Jessica Turner
Six Ways to Better Your Facebook Page
Facebook is being increasingly embraced by businesses as a valuable tool to reach target audiences. Unfortunately, many businesses simply create a “like” page, and then rarely add new content or interact with its fans. Here are six simple ways to … Continue reading
Blissdom Opening Video: Women Rule the Social Web
I had the opportunity to attend the Blissdom blogging conference in Nashville last month. The conference opened with this inspirational video that is chock-full of facts about the reach of the internet and the influence women wield online. At Lovell, … Continue reading
Personalizing the Online Customer Experience
In an age when more and more purchases are done online, it can be difficult for a company to create a personal interaction. This leads to little brand loyalty from buyers. Groupon (and other flash deal sites) give brands the … Continue reading
Gap’s New Logo: A Mistake
In case you missed the big news, Gap has quietly launched a new logo. Gone are the serif font caps, replaced by a bold Helvetica with a gradient box behind the p. It currently only appears on their website, but … Continue reading
Six Ways to Better Your Facebook Page
Facebook is being increasingly embraced by businesses as a valuable tool to reach target audiences. Unfortunately, many businesses simply create a “like” page, and then rarely add new content or interact with its fans. Here are six simple ways to … Continue reading
Brands Successfully Reach Bloggers at BlogHer
Last week, I took a few days off of work to attend BlogHer in New York City. BlogHer is the nation’s largest blogging conference for women. It draws more than 2,500 attendees from across the country, as well as some … Continue reading
Use Your E-Newsletter Analytics
Many companies have email newsletters down pat. They know that communicating through email on a regular basis is a cost-effective way to connect with their target audience. However, few companies take email newsletters to the next level by analyzing the … Continue reading
Want an easy way to gain new customers?
Try Groupon, a website that offers city-specific deals daily. Businesses pay no up-front cost to Groupon – instead Groupon takes a percentage (usually 50%) of the deal. And with tens of thousands of people receiving emails from Groupon every day, … Continue reading
Advertising in the Dominican Republic
Last week I had the opportunity to travel to the Dominican Republic with World Vision (a humanitarian organization) and blog about my experiences daily. During the week, we traveled in a three hour radius around the capitol city of Santo … Continue reading
How to Successfully Pitch Bloggers
As a very active mommy-blogger with a somewhat large audience, I receive pitches from PR practitioners every single day. As a PR practitioner myself, I find myself often evaluating these pitches with that hat on. I am shocked by how … Continue reading
