Author Archives: Paula Lovell
Dick Clark and Me: An Interview Blast from the Past
When Dick Clark passed away recently, it hit me on so many levels. An American icon, gone. America’s Oldest Teenager, gone. My youth…well, that happened a few years back. I went back into my archives of videos from days working … Continue reading
For Marketers Who Want Their Commercials to Go Viral: Be coy with your logo and “out there” with joy and surprise.
Using infrared eye-trackers and technologies that analyze facial expressions, an assistant professor at Harvard Business School has predicted what’s needed in commercials to make them more apt to go viral. The bottom line: 1. Don’t flaunt your brand logo. Show … Continue reading
Risky or Not, Social Media Has Big Impact on Public Perceptions of Hospitals
Hospital and healthcare marketers are challenged by attorneys and compliance officers who, rightfully so, are constantly wringing their hands about the use of social media. Their main concern is that an employee will unwittingly violate patient privacy rules and bring … Continue reading
The Cyberchrondria Dilemma
For those of us in healthcare marketing, it’s important to study the public’s evolving and expanding online habits. So I’m fascinated and mildly amused by the newest cyber-contagion spreading through communities: cyberchrondria. The word probably doesn’t require definition. It’s a … Continue reading
NFIB Is Just Wrong to Advise Businesses Not to Apologize to Customers
I am stunned to see that the National Federation of Independent Businesses (NFIB), an organization to which I belong and generally support, sponsors an article advising small business owners not to apologize to customers when a mistake has been made. … Continue reading
Women Entrepreneurs in Nashville
I had a chance to moderate a panel of some of Nashville’s top women entrepreneurs which you can watch in the video below. There is some great information in this video for anyone in business, especially for those who’ve started … Continue reading
The Best Book Yet on LinkedIn and How to “Work It”
I’ve read books on social media ‘til I’m blue in the face. Most of them are a waste of time and have a shelf life of about 15 minutes since everything Internet is moving so swiftly. Wayne Breitbarth’s book The … Continue reading
Promoting Your Small Business, Or Just Shameless Self-Promotion?
Answer: Yes. If you’re doing it right, you don’t own a small business – it owns you. And when it comes to marketing, there usually isn’t a big budget (or a lot of time), so you’ve got to make every … Continue reading
A Girl After My Own Heart: Grammar Girl
I love Grammar Girl. She’s funny and accurate, without being condescending. In an interview on NPR she discussed her new book of 101 words that are commonly misused, wherein she offers handy ways to remember what’s right and what’s wrong. … Continue reading
Communicating When There Are No Words
As I frequently say, I got into the business of strategic public relations because I firmly believe that communicating is at the heart of absolutely everything that succeeds. Whether it’s the relationship with your spouse, your children, your boss, your … Continue reading
