Author Archives: Rebecca Kirkham
Managing the Digital Suggestion Box: Five tips for pleasing your most vocal customers
“If you don’t have something nice to say, don’t say anything at all.” Growing up in the South, my mother instilled this bit of wisdom in me at a young age. And I try to take her advice to heart … Continue reading
Introvert Power: Why we make great communicators
“What are you thinking over there? You’re awfully quiet,” a client once said to me. It felt more like an accusation than an observation. We were midway through a strategy session on a new product and I had been listening … Continue reading
Content Marketing Grows Up: 5 Tips to Freshen Up Your Strategy
Read any marketing, PR or social media blog these days and you’ll likely stumble across dozens of articles on content marketing. Fueled by the growth of social media, it offers companies a new way to engage customers and build their … Continue reading
Blacklisting a reporter: Is it ever ok?
The old adage “never pick a fight with someone who buys their ink by the barrel” remains sage advice for anyone working with the media. With the proliferation of online news channels, blogs and social media, this may be more … Continue reading
Knowing when it’s your turn to talk: A reality check for toddlers….and CEOs
As the mother of an (almost) two-year-old, taking turns is a frequent topic of conversation in my house. We’re still working on mastering the fine art of sharing but – despite an occasional “my turnnnn!”-induced meltdown – it’s a concept … Continue reading
Companies have feelings too
While corporations can be perceived as cold and indifferent, I’m often surprised by the level of emotion I see working with clients facing controversial or potentially newsworthy matters. Perhaps it should come as no surprise that lawsuits, investigations, negative reviews … Continue reading
Most Important Tool in the PR Bag of Tricks? Humanity.
Things took an interesting turn for the Red Cross last week when an employee accidentally fired off a tweet from the charity’s account instead of her own. No big deal, right? Well, not exactly, given that 270,000 followers of @RedCross … Continue reading
The Rules of Engagement – How to Maximize Your Media Relationships
January 26th, 2011 Come prepared. Play fair. Treat others with respect. In business and in life, these are a few of the principles most of us aspire to live by. Working with the media is no different. Yet, too often … Continue reading
When Bad Publicity is Just Bad
Ever heard the saying any publicity is good publicity? Until recently, one online retailer lived by that adage with astounding success. Like many people, I was aghast after reading a recent New York Times article profiling this retailer’s practice of … Continue reading
When A Crisis Goes Viral
It’s no secret healthcare providers are embracing Facebook, Twitter and other forms of social media to connect with patients. According to new research, an estimated 90 percent of hospitals use social media and up to one third have a formal … Continue reading
