Author Archives: Robin Embry
Five Tips to Help You with Those Pesky Commas
I’ve lived in the south my entire life and it’s safe to say my accent quickly distinguishes me from anyone living north of the Mason Dixon line. So, one would think that if I wrote like I talk, my copywriting … Continue reading
Study Shows We Want More News!
Is there a glimmer of hope for the rapidly declining news media industry? The ninth edition of the State of the News Media was released this week by Pew Research Center’s Project for Excellence in Journalism, and the trends and … Continue reading
Twitter Taps Into Teens
It’s ironic, but the majority of teens, who are typically the first adopters of the latest technology, never fully bought into the Twitter craze. But, times are changing. For the past few years, stories have appeared in publications like The … Continue reading
5 Tips for Landing Your First PR Job After College
I remember years ago when I graduated from college I was filled with the anticipation of landing my first PR job. I know some of the required skill sets have evolved over the years (i.e. social media, SEO, etc.) but … Continue reading
Should Young Kids Go Straight From Cartoons to Facebook?
First, let me say I am not a parent. Nonetheless, I am struggling with recent comments by Facebook CEO Mark Zuckerberg who wants to recruit Facebook members under the age of 13, despite the fact that is against federal law … Continue reading
The Royals Go Modern Day and Embrace Social Media
I must admit I am obsessed with anything and everything that has to do with the royal wedding. The date has been marked on my calendar for months and I will join the millions around the world who will be glued to our televisions early Friday morning.
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Google Panda: Odd Name, Big Consequences
First it was Google Caffeine, then Google Mayday. Now it is Google Panda. These are more than clever names; they are changes to Google’s search engine algorithms in order to meet user expectations by providing the best possible search results … Continue reading
Clever Social Media Brings Attention Back to the Cap’n
Since turning 35 I long for anything that reminds me of my younger years, so when I heard about the possible demise of my favorite childhood cereal I had to read more. Could it be possible that Cap’n Crunch, the … Continue reading
Invasion of Facebook Privacy: How Far is Too Far?
Social media continues to gray the lines of privacy, and we have to take responsibility for most of it. Ten years ago we had access to personal information about only the people closest to us, but now Facebook postings draw back the curtain on everything from … Continue reading
Sip On This, Coffee Lovers: Starbucks Unveils New Logo
It was just a few months ago that Gap made an attempt to change its logo. The reaction was unfavorable, to say the least. So, why has the world’s leading coffee maker decided to change its iconic mark? There are … Continue reading
