Author Archives: Rosemary Plorin
Getting Aggressive About Passive Voice
Passive voice. That lofty, abstruse language construct so multifarious it tests even the journeyman writer – and completely eludes the novice. But take note. Understanding passive voice – and its emasculating impact on otherwise good prose – is crucially important … Continue reading
Do It Like Disney
I recently had the good fortune to experience a magical few days in Disney World. Though I spent most of my time enjoying the parks as my six-year old did, I could not help but notice how thoughtfully and thoroughly … Continue reading
Twitter: What language are they speaking?
About a week ago, my 84-year old father asked me to give him a primer on Twitter. He’s not looking to weigh in on the next hot trending topic, but he’s noticed the increasing prevalence of Twitter in news coverage. … Continue reading
When Physicians and Patients “Meet Up” Through Social Media
I recently had the good fortune to speak with a sharp group of lawyers at the Attorney’s Workshop of the Federation of State Medical Boards (FSMB). The FSMB, as the name suggests, is comprised of the state agencies that oversee … Continue reading
Investor Relations Go Social
In a rather unusual but certainly interesting move, one of the world’s largest companies put its toes in the social media waters as a way to reach investors and financial analysts (as well as customers, employees and anyone else in … Continue reading
Social Media Served with a Porterhouse Steak
You may have recently heard about the grand slam homerun scored by the social media and customer service teams at Morton’s Steakhouse. You can read about “the greatest customer service story ever told” in two short tweets from Peter Shankman, … Continue reading
Five Ideas to Generate Conversation on Your Hospital Facebook Page
Ed Bennett has long been the official record keeper of hospitals’ use of social media in the U.S. For more than five years, he has diligently researched hospitals’ presence in various social media platforms, then documented and segmented usage statistics … Continue reading
When the Whistle is Blown: Preparing for Public Disclosure of a Qui Tam Suit
Many key sectors of our nation’s economy operate in highly regulated environments. Healthcare, financial services, energy, transportation … businesses in these spaces know all too well that following the letter of the law can be challenging – particularly when the … Continue reading
Internal Communications When They Matter Most
Companies often contact our firm looking for help managing the disclosure of an external strategic issue or crisis event. These types of issues often have significant legal aspects to them, but can range from competitive issues to regulatory matters … Continue reading
Web 2.0: Research Treasure Trove or Corporate Land Mine?
If you’ve followed our blog for long, you’ve read some persuasive arguments for increasing your company’s presence in social media. With the right research, implementation and maintenance, tools like LinkedIn, Facebook, YouTube and Twitter can be powerful resources in your … Continue reading
