Author Archives: Rosemary Plorin

Marketing to Seniors? 10 Tips for Reaching an Older Patient Demographic

Hospital marketers – like all marketers – can be distracted by the latest whiz bang promotional tool. But new toys can often turn off older patients, who represent an important piece of the patient mix pie for most hospitals.  Your new … Continue reading

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Preparing for “The Worst of Times” During Hospital Board Meetings

I was recently on a conference call with several members of a hospital executive team, and I found myself comparing municipal hospital board meetings to a Charles Dickens novel. Like public meetings of almost any stripe, hospital board meetings can … Continue reading

Posted in Communications, Healthcare, HIPAA & HITECH | Tagged , , | Leave a comment

Risky Business: Online Comments & Social Media Interactions May Have More Impact Than We Intend

When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power to share and make the world more open and connected.” … Continue reading

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Cloudy and Cool in our Nation’s Capitol

The Nashville Health Care Council has closed the book on another highly successful Leadership Health Care Delegation to Washington, D.C. The NashvillePost, as always, did a great job of covering highlights of the Delegates’ discussions with numerous elected representatives, business … Continue reading

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Rethinking Email

So just as marketers are getting comfortable with consistently bulking up their social media budgets, comes along a McKinsey & Company study reporting that email marketing is delivering superior ROI on virtually every measurable front. Even as email usage declined … Continue reading

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Talking About Hospital Quality

Good news, hospital marketing directors! The government shutdown message on the CMS Hospital Compare website has been updated and it looks like we’re back on track for a December 12 data refresh. If the prospect of explaining your hospital’s quality … Continue reading

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Communicating for the C-Suite: How to write for the CEO

Want to write something fresh for the CEO? Scratching your head over how to make the CFO seem more multi-dimensional?  Tired of having legal eviscerate your press releases? Communicating for the C-suite can be challenging.  Corner offices tend to be … Continue reading

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Sacrifices Might Seem Permanent But They Don’t Have to Last Forever

Laurel Staples’ Better Woman blog is casual and informative.   She does a great job with her video and audio production. Check out some of the successful businesswomen she interviews.      

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Keys to Success: If You Think You Won’t Succeed at Something, Then You Won’t

Laurel Staples’ Better Woman blog is casual and informative.   She does a great job with her video and audio production.   Check out some of the successful businesswomen she interviews.  

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Celebrating 25 Years: Looking Back & Paying It Forward

Of the lessons learned from our recent global recession – and its slow moving recovery – the importance of small business on the U.S. economy is near the top of the list. The U.S. Small Business Administration reports that small … Continue reading

Posted in Lovell, Small Business | 1 Comment