Author Archives: Rosemary Plorin

Healthcare Social Media Nightmares

You’re a savvy and knowledgeable healthcare marketing expert. So you know a social media HIPAA violation when you see one, right? Below are 10 social media nightmares that any hospital, health system, nursing home, etc. could face on any given … Continue reading

Posted in Healthcare, HIPAA & HITECH, Social Media | 2 Comments

Social Media’s Growing Role in Investor Relations and Corporate Communications

Though Gibson Guitar entered into an “agreement” with the federal government earlier this week, the company was immediately clear it was not going quietly into the new arrangement.  Within hours of inking a deal with federal authorities,  Gibson CEO Henry … Continue reading

Posted in Corporate Communications, Social Media, Twitter | 2 Comments

The Style Bible Evolves

Despite the unrelenting contraction of the newspaper industry, the Associated Press continues to evolve its style … manual.  The recently released 2012 AP Stylebook shows the news agency is committed to remaining relevant.  The nearly 500-page tome contains new glossaries … Continue reading

Posted in Media Relations, Press Releases, Public Relations, Punctuation, Writing | Tagged , | 3 Comments

Getting Aggressive About Passive Voice

Passive voice.  That lofty, abstruse language construct so multifarious it tests even the journeyman writer – and completely eludes the novice. But take note.  Understanding passive voice – and its emasculating impact on otherwise good prose – is crucially important … Continue reading

Posted in Writing | Tagged , | 3 Comments

Do It Like Disney

I recently had the good fortune to experience a magical few days in Disney World. Though I spent most of my time enjoying the parks as my six-year old did, I could not help but notice how thoughtfully and thoroughly … Continue reading

Posted in Brand Management, Organizational Behavior | Tagged , | Leave a comment

Twitter: What language are they speaking?

About a week ago, my 84-year old father asked me to give him a primer on Twitter.  He’s not looking to weigh in on the next hot trending topic, but he’s noticed the increasing prevalence of Twitter in news coverage.  … Continue reading

Posted in Social Media, Twitter | Tagged , | 2 Comments

When Physicians and Patients “Meet Up” Through Social Media

I recently had the good fortune to speak with a sharp group of lawyers at the Attorney’s Workshop of the Federation of State Medical Boards (FSMB).  The FSMB, as the name suggests, is comprised of the state agencies that oversee … Continue reading

Posted in Healthcare, Networking, Social Media | Leave a comment

Investor Relations Go Social

In a rather unusual but certainly interesting move, one of the world’s largest companies put its toes in the social media waters as a way to reach investors and financial analysts (as well as customers, employees and anyone else in … Continue reading

Posted in Corporate Blogs, Corporate Communications, Media Relations | 1 Comment

Social Media Served with a Porterhouse Steak

You may have recently heard about the grand slam homerun scored by the social media and customer service teams at Morton’s Steakhouse.  You can read about “the greatest customer service story ever told” in two short tweets from Peter Shankman, … Continue reading

Posted in Brand Management, Corporate Communications, Facebook, Social Media | Leave a comment

Five Ideas to Generate Conversation on Your Hospital Facebook Page

Ed Bennett has long been the official record keeper of hospitals’ use of social media in the U.S.  For more than five years, he has diligently researched hospitals’ presence in various social media platforms, then documented and segmented usage statistics … Continue reading

Posted in Brand Management, Facebook, Social Media | Leave a comment