Author Archives: Scott McIntosh
Virtual Meetings – How to Use Skype for Internal Communications
Today, companies can be widely dispersed. Employees may live in different cities or countries from where the organizations are centrally located. Younger generations may request working from home or the local coffee shop, saying they feel more comfortable and inspired … Continue reading
How to Rank Higher in the Search Engine of Life
Recently, I’ve just returned from a vacation where I noticed a fun similarity in the way Google ranks website value and how people rank each other’s social value. And as you may already know, our social value can be extremely … Continue reading
Enhance Your Online Healthcare Marketing with Video – PART II
As I discussed in my previous post, in order to maximize online discovery of your healthcare marketing videos, take advantage of social media platforms and Search Engine Optimization (SEO). Video SEO is all about using the proper keywords in your … Continue reading
Enhance Your Online Healthcare Marketing with Video – Part I
The healthcare industry is growing quickly as 10,000 Baby Boomers turn 65 every day. According to a study completed last year by Google, 57% of the Boomer generation have searched online for health information. A survey done by the National Research … Continue reading
What Three Things Can a Champion Wrestler Teach Us About Marketing?
As any marketing firm will tell you, marketing is a never-ending process. Whether it’s attending networking events, connecting with past clients or writing that new blog post, there is always something that can be done. This can get overwhelming and … Continue reading
Should My Company Have a Wikipedia Page?
If you’ve ever searched for something online, and since you’re online right now I’m guessing you have, then you’ve probably come across a Wikipedia listing. But what is Wikipedia? According to its website, Wikipedia is a, “free, web-based, collaborative, multilingual … Continue reading
Three Simple Techniques to Boost Your Creativity
Whether you are crafting your next successful press release or brainstorming ideas for your client’s new killer marketing campaign, your ability to think creatively is one of your most important skills and resources. Your creativity is why you get paid … Continue reading
PR meet SEO, SEO meet PR – Now play nice
As public relations experts, we work hard to secure mentions for our clients in the news and other media. I don’t have to argue that people are acquiring more of their news from online sources. And as more and more … Continue reading
Employee Ambassadors – Use ‘em or Lose ‘em
How far should a company’s reach extend into its employees’ lives? In other words, how responsible is an employee to represent their company outside of work? When so much of our lives is broadcast on the web, every online action … Continue reading
How to Monitor Social Media for Your Business
Are you ready to hear what people are saying about your business online? Monitoring social media can be a daunting process unless you know the right tools to use. Here are some of our favorites: Search Engines: Sometimes it’s as … Continue reading
