National Media Relations Generates Millions of Impressions
More than 300 million children and 1.5 billion adults live without a single pair of shoes. Soles4Souls, the shoe charity that gives away free sheos to people in desperate need, estimates that Americans have 1.5 billion pairs of unworn shoes lying in their closets. With the success of their mission relying heavily on new and gently worn shoe donations, Lovell Communications was engaged to bring national print media exposure to this critical need for shoes worldwide.
Strategies & Tactics
Lovell Communications was hired to gain media exposure for Soles4Souls at a national level. The firm developed media pitches and press releases based on Soles4Souls various initiatives that were succesfully picked up by a number of national consumer magazines.
With successful placements and feature stores in national magazines including SUCCESS, Real Simpleand Redbook, Lovell garnered more than 17,500,000 media impressions for Soles4Souls in eight months.
“Lovell Communications is strong and strategic partner for our organizations. We retain them to promote Soles4Souls top-tier national publications – and they consistently deliver with placements in publications like Redbook, Real Simple and SUCCESS. But they’ve also helped us secure important business networking and development opportunities, and have provided keen counsel through some business challenges. Their commitment to our mission and their sensitivity to our business needs is evident in all of their work.”