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How to Maximize the Benefits of Your Community Benefit

How to Maximize the Benefits of Your Community Benefit

By definition, health care organizations bear a crucial responsibility in championing the health and well-being of the people they serve. But an organization’s impact isn’t limited to the exam room or hospital floor—it extends into the communities where patients live, work and raise their families. Nearly 80% of the factors that influence a person’s health […]
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Inclusive Language in Health Care: Why It Matters

Inclusive Language in Health Care: Why It Matters

Diversity, equity and inclusion (DE&I) in health care is critical, and there are plenty of data points to prove it: According to recent research from Monigle and the Society for Health Care Strategy and Marketing Development (SHSMD), 55% of people are more likely to choose an inclusive health care organization over others that don’t prioritize #DEI – and the language, images and communication tactics organizations use play a pivotal role in these decisions.
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How Do You Become a Thought Leader? It’s Not by Accident

How Do You Become a Thought Leader? It’s Not by Accident

Better, relevant, experienced, valuable. This is how patients, customers, and decision makers with purchasing power view organizations that use thought leadership effectively. Whether their subject matter experts are relaying health information in a magazine, opining about an industry forecast on a podcast or they’re included on a top ten list, organizations that position themselves as industry leaders have invested in positive perception.
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