Category Archives: Uncategorized
Facebook is being increasingly embraced by businesses as a valuable tool to reach target audiences.
Unfortunately, many businesses simply create a “like” page, and then rarely add new content or interact with its fans.
Here are six simple ways to better your facebook page and increase its fanbase.
- Interact: It might seem simple, but it is very important. Don’t just push content out – interact with your fans. Respond to comments and say thank you. It will go a long-way in building a positive brand-experience.
- Link everywhere: Your Facebook page should be linked and shared everywhere possible. Be sure to include the link on your website, blog, email signature, e- newsletter, etc.
- Post value-added content: A facebook page should include something extra from your brand. Post relevant news articles and links that your fans will appreciate. If you are a consumer brand, consider offering special coupons or promotions for your Facebook fans.
- Syndicate your blog content: Use Networked Blogs to share your blog content to your Facebook page. It is an easy tool that will share your blog posts with fans. To read full-posts, fans must click through to the blog, driving additional traffic.
- Blog about your Facebook page: If you have a blog, blog about your Facebook page. No matter how long your Facebook page has been established, if you mention it in a blog post, you will get new fans – every time. (Speaking of, do you like Lovell Communications on Facebook? If not, we would be pleased for you to join us there.)
- Ask others to refer their friends: Occassionally, ask your Facebook fans to refer their friends to your page. This is an easy way to increase your page’s visibility and numbers.
What is your Facebook fan page? What has been a successful way for you to beter it?
In an age when more and more purchases are done online, it can be difficult for a company to create a personal interaction. This leads to little brand loyalty from buyers.
Groupon (and other flash deal sites) give brands the opportunity to leverage massive quantities of new customers and turn them into brand ambassadors.
However, few do.
Lands’ End Canvas offered a Groupon last year for its high-end, J. Crew-like brand Lands End Canvas.
I bought one for my husband, Matthew, and used it to purchase a few new sweaters.
We received great customer service and prompt shipping.
But that is not where it ended.
Two weeks after receiving the purchase, he received a hand addressed card in the mail. Inside was a branded note card, with a personalized, hand-written note thanking Matthew for his purchase and encouraging him to contact customer service if he had any questions.
We could not tell if the card was actually hand-written or printed – it looked that legitimate.
Since receiving the note, we have told many people about Lands End Canvas, and we have browsed their site several times.
Kudos to Lands End Canvas for making what could have been an ordinary online purchase extraordinarily personal!
Hospitals and providers are riding the social media wave and, finally, tools and ethical guides for appropriate usage are emerging. Both the CDC and the Ohio State Medical Association published manuals recently, and leading provider associations are in the process of offering their own codes of conduct.
These tools are definitely materializing none too soon! Approximately 20 percent of hospitals nationwide are already using social media in a variety of innovative ways. Additionally, more than 1,300 doctors are registered on TwitterDoctor alone! In fact, a 2009 Manhattan Research study indicates that 60 percent of doctors said they want to participate in social media…and that was a while back in the world of social media expansion.
Provider associations are now coming to the table with some solutions. The American Medical Association’s Council on Ethical and Judicial Affairs will present a report on the ethical use of social media in healthcare at the House of Delegates’ Interim Meeting in November. And, The American College of Physicians’ Center for Ethics and Professionalism is collaborating with the AMA’s Council of Associates to create a revised ethics manual and a social media policy. (Perhaps most telling, without waiting for their report on the subject, the AMA launched both a Facebook page and a YouTube channel in September.)
Offering what may be the most credible resource to date, The Mayo Clinic has announced the upcoming launch of The Mayo Clinic Center for Social Media, building on the Clinic’s tremendous success in this arena. Reports indicate that the Center will provide one-on-one training, training boot camps at Mayo, training at a participant site, online training, as well as other coaching, consulting and conferences.
Recent publications coming out of Ohio and Washington, D.C., offer more immediate guidance. The Ohio State Medical Association’s Social Networking and the Medical Practice: Guidelines for Physicians, Office Staff, and Patients is a tremendous resource for medical providers and facilities to use when designing their social media presence. This guide includes a broad array of best practices and offers some basic examples of social media policies for medical organizations. It also points to another helpful online resource, the Healthcare Blogger Code of Ethics.
Additionally, this summer the Centers for Disease Control and Prevention (CDC) compiled The Health Communicator’s Social Media Toolkit, although this handbook takes a completely different approach. Here you will find a catalogue of social media tools and guidelines for deciding which tool is most applicable to your organization’s situation. It also offers lessons learned from the CDC’s social media experience. However, because their communications focus on information related to public health trends and concerns, they do not delve much into concerns related to individually identifiable health information and tools to encourage HIPAA-compliance. For that kind of guidance you may want to access some previously published information on social media and HIPAA from the Lovell blog.
What resources have you found most valuable as you grow your social media presence?
Michael Granberry, a native of Dallas, Tex., has been a newspaper reporter since his college days and has covered everything from the assassination of John F. Kennedy to Watergate to the King Tut exhibit in London to the Dallas Cowboys. His career includes stints at the Los Angeles Times, The Washington Post and The Dallas Morning News, where he is now part of the paper’s GuideDaily and GuideSunday sections, covering arts, culture and entertainment.
Michael has been awarded a Katie by the Dallas Press Club for humor writing, and his piece was a parody of the television show, Queer Eye for the Straight Guy. In the same competition, he was also a finalist for best writing portfolio, for his stories on Officer Tippit’s widow; a profile of Fern Holland, an American aid worker slain in Iraq; the “makeover” piece; and his coverage of the 2004 Super Bowl in Houston.
I asked Michael for some nuggets of wisdom about how public relations practitioners can better relate to reporters.
Q. As a leading entertainment and arts writer, are PR people trying to pitch you all the time?
A. I bet I get 1,000 emails a day. Really. I’m not quite sure how all these people get my name, but most of the emails end up in the trash. I have to just constantly click and delete the vast majority. I can’t figure out why they think I’d be interested in covering something that doesn’t have anything to do with Dallas.
Q. The Morning News is a big, important newspaper. Maybe people think of you as a national paper.
A. That’s a mistake. Unless it has a strong local angle, I don’t bother with it. With all the changes occurring in the media, newspapers are focusing more on delivering local news and information. That’s our point of distinction. I might write about an actress in a new TV series out of Los Angeles, but only if the actress is from Dallas or attended school in Dallas or has some other connection. I’ve always been amazed that some PR people don’t do their homework and find the local angles to pitch.
Q. It’s tough to pitch reporters; what kind of PR person has credibility and is worth your listening to?
A. Reporters want someone who facilitates and helps us get information. If I contact someone and they stonewall or aren’t polite, I’m afraid I remember that. I understand there are situations where the PR person doesn’t want a story and doesn’t really want to talk to a reporter….but their job is to be calm, detached and profession. Not rude or hostile. I’m impressed with PR people who are open, direct and will hustle to help me get information and meet a deadline.
Q. You’ve been a reporter since your early days at SMU with the student newspaper in the early 70s. What’s the purpose of the media?
A. Our role seems to be changing, especially in print journalism. We used to feel we needed to be all things to all people no matter the race, creed, gender, age, etc. Now we are a more targeted to our core readers – loyal constituents who tend to be baby boomers. Our role is to serve this group; to enlighten, entertain and inform.
Confession: I watch Jon and Kate Plus 8. I love it.
Over the past few months, I have found the allegations of cheating and talk of divorce to be sad. And, as a pr professional, I am fascinated by the media’s obsession with this family and the marital discord between Jon and Kate, as well as TLC’s smart marketing of it all.
Today, I signed into Facebook and I saw that Jon and Kate Plus 8 had a message in my feed: “Don’t miss a special one hour all new Jon and Kate Plus 8 with an announcement from the family about their future.”
It had been 16 minutes since this posted.
Guess how many people responded.
More than 1,000 (656 had said they liked the feed and 557 had posted comments). Within five minutes another 100 liked the feed and almost 50 more people had commented.
This is a great example of how people want to be personally involved with a brand. They want to interact, respond and make it a part of their lives.
Facebook, Twitter and other social media tools are making it easier than ever for brands to communicate with their constituents – and the results are significant.
I would bet money that TLC, which broadcasts Jon and Kate Plus 8, is reading every comment, and hitting refresh often on its Facebook page as fans cry out:
end the show already. we dont want to see a family fall apart
NOOOO!!! I REALLY hope they don’t cancel the show and they don’t get a divorce!!!
And TLC should be paying attention.
It’s now been 33 minutes since the preview was posted – and more than 1,000 people “like this.”
See it for yourself.
Are you paying attention to your company’s online presence and what people are saying about it and you?
My question is really quite simple. I’ve asked it of countless audiences in the last few days – friends, family, clients, strangers, my neighbors, my pastor, my nanny, my doctor:
Is Levi Johnston’s indiscretion on the Tyra Banks Show really “news”?
Everyone (literally, every single person with whom I broached this) agrees: No.
Interestingly, an alarming number of news publications and websites disagree. As of this writing, hundreds of articles and posts have been written about Mr. Johnston’s appearance. As you would expect, the National Enquirer, People and US magazine all jumped on the story. It’s their “beat,” as you might hear in a newsroom.
But I learned of the Johnston interview on CNN, then read about it in USA Today. A quick Google search indicates the Baltimore Sun, Chicago Tribune, Seattle Times, MSNBC,Today Show, and a whole slew of other reputable “news” outlets jumped on this garbage pile.
With our new president making his first trip to Europe, our nation’s economy continuing to swirl in the bowl and the national championship in college basketball on the line, was Tyra Banks’ desperate dig for details of premarital sex in the governor’s mansion really worthy of the pixels, column inches and airtime it received?
All of us have prurient interests – I don’t deny that and don’t want to posture that I am somehow immune. But as traditional news outlets – dare I say (as does James Earl Jones) trusted news outlets increasingly cover talent show outcomes and imprudent celebrity outbursts, who is left to bring us the actual news?
(Before my Father posts a comment below, be assured that Fox News found Johnston as irresistible as did the young Palin.)
You tell me, because I surely don’t know.