Connected: Remember, We All Put Our Pants on the Same Way
Just today, I had lunch with a music industry executive at which we discussed the complexities associated with music’s booming digital landscape as well the challenges I face as a new employee at one of Nashville’s top PR firms.
Needless to say, the conversation was passionate – filled with all of the emotion one would expect when human beings navigate unchartered waters.
As I sat there listening to someone whose walls are decorated with “Top Selling Album” awards; it was interesting to hear the angst coupled with excitement about what lies ahead.
No matter our level of individual success, our commonality is an undetermined tomorrow.
Public relations practitioners are masterful “connectors – relationship builders” or whatever you wish to term it. It is our job to connect with our audience, not so we can spin our clients’ needs to a successful outcome, but instead, so we can “serve the public interest as responsible advocates for those we represent” (PRSA Code of Ethics).
Written more concisely, our job . . . is to remember that we are all connected.
Our job . . . is to be mindful of the fact our actions and our words affect real people.
Our job . . . is to be a beacon to those needing comfort and answers.
Our job . . . is to remain human.