Senior Account Executive and Online Strategist

Responsibilities

• Lead agency digital marketing team to provide strategic online communications and social media counsel to clients
  • Develop and counsel on search engine optimization strategies including online reputation management
  • Develop and execute social media strategy across multiple platforms
  • Create social media policies
  • Analyze and evaluate social media campaigns for reach, effectiveness and ROI
  • Test new and alternative ways to leverage social media for agency and clients
  • Monitor larger trends in social media and marketing, appropriately applying this knowledge to further agency and client goals
• Provide experienced public relations counsel and support for four – eight clients
  • Coordinate and execute media relations campaigns
  • Develop written client materials such as press releases, white papers, brochure copy, website content, etc.
  • Design and implement marketing promotions, such as direct mail and email campaigns, results-oriented fundraising campaigns
  • Oversee production projects such as print material production, website development, video projects, newsletters production, tradeshow booths, etc.
  • Maintain overall quality control and consistency of marketing projects and materials across client brands
  • Manage multiple clients while coordinating internal staff and resources

Required Skills/Experience

• Bachelor’s Degree
• 5+ years of experience in public relations
• 2+ years professional experience in a wide variety of social media activities such as blogging, online community development and management, social bookmarking, commenting, etc.
• Exceptional communications skills and documented expertise in writing
• Proven success in measuring and monitoring marketing success metrics
• Ability to think strategically in a fast-paced environment while prioritizing to meet deadlines
• Experience managing clients and/or internal staff resources
• Goal-oriented, self-motivated, creative, flexible and adaptable to new situations
• Passion for marketing and communications
• Availability for limited travel, as necessary

Compensation and Benefits

• Competitive Base Salary – commensurate with experience
• Comprehensive Benefits Package – Health/Dental/Vision/Long-term and Short-term disability
•  401K
• Opportunity to work with committed, talented people
• Continuing professional education opportunities are provided and supported by Lovell Communications to encourage the continued development of its executives.

Resumes should be submitted to Paula Lovell or Rosemary Plorin.