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Thought Leadership

Health care organizations have long regarded our firm as their go-to partner for establishing or affirming their industry leadership.

Our media strategists are effective and persuasive writers who enjoy long-standing relationships with national and regional reporters in trade, business and news media. We develop story angles that grab and hold the attention of reporters and result in high-impact coverage.

While media coverage is a cornerstone of our Thought Leadership practice, professional awards, speaking opportunities, sponsored content and online reputation management all factor into the art of persuasion in today’s health care landscape.

  • Establish name and brand recognition
  • Influence potential partners and investors
  • Support sales and business development
  • Protect or repair reputation
  • Attract talent

Related Case Studies

National Media Strategy Helps Cancer Center Reach Patients and Influence Physician Referral Base

National Media Strategy Helps Cancer Center Reach Patients and Influence Physician Referral Base

Karmanos Cancer Institute, an NCI-designated comprehensive cancer center in Michigan, sought to enhance brand authority and industry recognition among two key audiences: oncologists and patients.

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Strong Stories Help Achieve Dominant Share of Voice

Strong Stories Help Achieve Dominant Share of Voice

Activate Healthcare engaged our firm to help them become a leading voice among providers of onsite/near-site workplace health clinics.

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Venerable B2B Health Care Brand Needed Increased Presence and New Relevance

Venerable B2B Health Care Brand Needed Increased Presence and New Relevance

For almost two decades, the Studer Group was the leader in the delivery of patient satisfaction, performance improvement and cultural transformation for hospitals.

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