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Marketing Communications and Media Relations

By leveraging marketing communications and media relations, clients have the opportunity to increase product exposure, strengthen brand identity and interact with stakeholders on a regular basis.
Since 1988, Lovell has consistently received national and regional recognition for its results-oriented marketing communications initiatives and media relations successes on behalf of hundreds of satisfied clients.
Advertising, branding, direct marketing, graphic design management, sales and development, promotions, sponsorship enhancement, public relations, strategic communications, online strategies and marketing materials development are a few marketing communications tactics employed by Lovell to promote a brand, enhance awareness, influence a target audience, improve sales and assist our clients in achieving their business goals.
Our media relations expertise is renown, and members of our staff have long-time relationships with national and regional reporters in the trade, business and mainstream media. Just as importantly, because the media is dynamic and evolving, we are expertly skilled in identifying story angles, recognizing what might be of interest to a reporter and cold-pitching a well-developed story idea. In addition, we are well-practiced and successful with social media strategy, online communications, blogs, Facebook, Twitter and other means of relating to our clients’ varied stakeholders as well as journalists who ever-more-frequently rely on new media for updated and timely information.
Lovell founder and president Paula Lovell is a former journalist and all Lovell staffers are effective and persuasive news release and editorial writers, having secured client coverage in influential print and electronic media including, The Wall Street Journal, The New York Times, USA Today, The Washington Post, The Dallas Morning News, The Los Angeles Times, Dateline, 20/20, NBC Nightly News, CNN, Fortune, Forbes, Glamour Magazine, Good Morning America and the TV network affiliates in both small towns and big cities across the country.
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