Tag Archives: Brand Management


Developing A Unique Selling Point

How does your business stand out among your competitors? What makes you different? If you can’t quickly answer those questions, you may be starting or running a business without a unique selling point (USP). There are plenty of businesses like … Continue reading

Posted in Advertising, Brand Management, Marketing | Tagged , , | Leave a comment

An Apology Goes a Long Way

GM CEO Atones for Company Recall, Communications Crisis I’ll admit it. I’m a sucker for a good apology. And I’m more likely to give a second chance when it seems genuine and sincere. So, as the driver of a GM … Continue reading

Posted in Brand Management, Crisis Communications | Tagged , | 2 Comments

Managing the Digital Suggestion Box: Five tips for pleasing your most vocal customers

“If you don’t have something nice to say, don’t say anything at all.” Growing up in the South, my mother instilled this bit of wisdom in me at a young age.  And I try to take her advice to heart … Continue reading

Posted in Brand Management, Social Media | Tagged , , , | Leave a comment

Do It Like Disney

I recently had the good fortune to experience a magical few days in Disney World. Though I spent most of my time enjoying the parks as my six-year old did, I could not help but notice how thoughtfully and thoroughly … Continue reading

Posted in Brand Management, Organizational Behavior | Tagged , | Leave a comment

To Apply or Not to Apply? That is the Question.

There are several “opportunities” on the domain name front that are important for brand managers and trademark owners to consider, particularly for global consumer brands. To understand these opportunities, it’s necessary to unleash an entire new litany of acronyms, so … Continue reading

Posted in Brand Management, Search Engine Optimization, Website | Tagged , , | 1 Comment

5 Steps for Effective Online Reputation Management

Online reputation management is a critical task for any company. The web is a world-wide conversation site whether your business has a strong internet presence or not.  The internet has made it possible for consumers and competitors to converse openly … Continue reading

Posted in Brand Management, Corporate Communications | Tagged , , , | 9 Comments

AT&T and blink-182 Use Social Media to Reward Fans for Copyright Infringement

There is no doubt about it: the unlawful exchange of music has changed the face of the industry. Long gone are the days of free peer-to-peer sharing, but illegal downloading still continues today. Copyright infringement happens all the time too, … Continue reading

Posted in Brand Management, Marketing, Public Relations, Social Media | Tagged , , | Leave a comment

Is Data Breach Management the Latest Crisis Communications Trend?

The specifics of an effective crisis communications response vary for different types of organizations, but the importance of developing a crisis communications plan before a crisis occurs is universal. The recent highly-publicized Sony data breach, which may impact as many … Continue reading

Posted in Brand Management, Crisis Communications, Public Relations | Tagged , , | 1 Comment

How Reporters Get Info (and how you can get info to reporters, too)

Students of Media Relations 101 can you tell you the basic ways in which reporters generally gain information on a topic: press releases and interviews generally top the list, followed closely by “research.” Just 10 years ago this last category … Continue reading

Posted in Brand Management, Crisis Communications, Media Relations | Tagged , , , | Leave a comment