Tag Archives: Healthcare
Rebranding Health Insurance Exchanges
Earlier this month the Centers for Medicare and Medicaid Services started considering a name change for one of the healthcare reform law’s most important consumer-facing provisions: health insurance exchanges. As I read the story in Kaiser Health News about the … Continue reading
The Cyberchrondria Dilemma
For those of us in healthcare marketing, it’s important to study the public’s evolving and expanding online habits. So I’m fascinated and mildly amused by the newest cyber-contagion spreading through communities: cyberchrondria. The word probably doesn’t require definition. It’s a … Continue reading
Data Breach Prevalence Raises Concerns
As the saying now goes, “another day, another data breach.” The news of breaches involving personal health information (PHI) and other personal data by organizations from Citigroup to gaming companies like Sony and Sega is staggering. Beyond the news reports, … Continue reading
Healthcare Social Media Tips from the Best in the Biz
Last week I attended the Health Care Marketing and PR Social Media Summit presented by the Mayo Clinic Center for Social Media and Ragan Communications. I heard presentations from organizations like Mayo Clinic, Kaiser Permanente, Beth Israel Deaconess Medical Center, … Continue reading
Patients Connect with Peers, Find Support Online
More Reasons to Consider Digital Marketing in Healthcare Patients increasingly use online connections to find healthcare information and to connect with peers who share a condition or disease, according to a new study “Peer-to-peer Healthcare” from the Pew Internet & … Continue reading
A Gentle Reminder to Healthcare Communicators
Listen in on the discussions of almost any peer group and you are likely to hear group-specific dialogue and terminology. Football fans speak of time in the red zone and protection in the pocket. Airline personnel might reference open-jaw tickets … Continue reading
The “Sorry” Word Works
For almost 25 years, Lovell Communications has provided marketing and brand reputation counsel to some of the greatest hospitals, health systems and academic medical centers in the country. We might help rollout and build new hospital services … or announce … Continue reading
The AMA Finally Weighs in on HIPAA and Social Media
A couple of weeks ago the American Medical Association released the long awaited guidelines on physician use of social media. Healthcare marketers should keep these new best practices in mind as social media strategies are developed, designed and implemented, and … Continue reading
Health Data Breaches are Bad News…and are on the Rise
Healthcare crisis communicators beware. As the amount of health data being digitized skyrockets, so do the chances for a breach. So far this year HHS reports 197 instances of breaches, each of which affected 500 or more people in one … Continue reading
Hospitals and Providers: How to Address Concerns about HIPAA and Social Media
A follow up to last Tuesday’s blog post on HIPAA & Social Media… There are systematic ways to address concerns and avoid HIPAA violations in social media. And frankly, your legal counsel and C-Suite will be much more comfortable with … Continue reading
