How We Think

There’s a fine line between mediocre and exceptional marketing. While no magic formula exists, organizations that experience the most success all have one thing in common: a deep understanding of their audiences—plural—and how to communicate with them.

Before stepping into your facility, many patients research you online. Investing in an online reputation strategy can help leverage your digital assets to showcase what your health care business has to offer.

People have 50% more trust in LinkedIn advertisements compared to other social platforms. LinkedIn users also have a 92% more purposeful mindset, making them more receptive to ads targeted to their interests.

As the world’s largest professional network, LinkedIn is a vital platform for promoting your organization. Producing leads 227% more effectively than Facebook and Twitter, LinkedIn can help your company generate brand visibility and growth.

Communication in the online space continues to evolve as digital communities grow. People spend more time than ever on their feeds, opening new possibilities for health care organizations to connect with key audiences.

AccuReg, a cloud-based health care software company that helps hospital clients improve revenue capture, engaged our firm to position the company as a leader in revenue cycle management and an innovative solution to front-end revenue cycle problems encountered by hospitals and health systems.

Diatherix Laboratories is a CAP-accredited molecular diagnostic laboratory specializing in the precise detection of infectious diseases.

TeamHealth is the nation´s leading provider of hospital-based clinical outsourcing of emergency medicine, hospital medicine, radiology, teleradiology, urgent care and pediatric staffing and management services.

As a critical access hospital, residents of South Central New Mexico depend on Gerald Champion Regional Medical Center for their health care needs.

Today, we are exposed to more marketing messages than ever before. In fact, some estimates figure we encounter between 6,000-10,000 messages per day. Combined with the increase in email communications (upwards of 100 per day for most full-time employees) and the fact that the average time spent reading emails is just 12 seconds, the competition for eyeballs on your messages is fierce.