How We Think

The global pandemic is first a tragedy of massive proportions for individuals and public health. As a firm exclusively focused on healthcare, our clients — providers, hospitals, consultants, suppliers and affiliated companies — have been particularly affected as they deal not only with the public health impacts, but also with the negative business effects of the pandemic.

False information in the time of coronavirus often travels as fast as the virus itself. The World Health Organization (WHO) has called the deluge of information – often misinformation – an “infodemic.” The spread of false information has become so prolific that the WHO set up webpages to raise awareness of common myths about the virus and to educate the public on how to sift through information to avoid falling victim to potentially dangerous and false information.

The coronavirus pandemic has brought to light a critical need for fast-moving, adaptive decision-making, and creativity in our response to the changing health care landscape.

As a result of the coronavirus outbreak, many businesses have been forced to shift their event marketing strategies to embrace a virtual format. According to Eventbrite, a popular platform for online events, virtual business and professional meetings increased by more than 1,000 percent in April compared to the same time last year.

Congress has pumped billions of dollars into the U.S. economy and our nation’s hospitals in response to COVID-19. As the dollars continue to flow, scrutiny from media, lawmakers, watchdog groups and others is beginning to follow.

This year health care organizations are managing crises on multiple fronts: COVID-19, a national reckoning on racial justice and a series of deadly storms and wildfires across the country. When confronted with multiple challenges, how can organizations communicate effectively with crisis-weary team members and the general public?

Since the Unites States declared a national emergency over the coronavirus pandemic, numerous reports have shown a surge in internet activity as people have sheltered in their homes. Social media and video streaming consumption are up, as are searches related to symptoms, treatment and government response to the pandemic.

Social distancing and stay-at-home orders associated with COVID-19 have accelerated the use of video calling services in business and social settings.

Shining a Bright Light on Nursing Homes

With nearly one-third of Americans postponing care since March, many remain worried about visiting a hospital or physician’s office. Delaying care can create serious long-term health effects, not to mention higher health care costs. Encouraging patients to reschedule their visits is good for both their health and yours.