How We Think

Making headlines—or even appearing in your prospective customers’ newsfeeds—requires a lot of behind-the-scenes legwork. To break through the noise, you and your PR partner will need an airtight media strategy. These four things that can help you secure coverage in a post-pandemic world.

Karmanos Cancer Institute, an NCI-designated comprehensive cancer center in Michigan, sought to enhance brand authority and industry recognition among two key audiences: oncologists and patients.

Activate Healthcare engaged our firm to help them become a leading voice among providers of onsite/near-site workplace health clinics.

AccuReg, a cloud-based health care software company that helps hospital clients improve revenue capture, engaged our firm to position the company as a leader in revenue cycle management and an innovative solution to front-end revenue cycle problems encountered by hospitals and health systems.

For almost two decades, the Studer Group was the leader in the delivery of patient satisfaction, performance improvement and cultural transformation for hospitals.

Every few months, a client contacts Lovell for advice on how to manage reporter inquiries into their organization’s Form 990. The mandated, annual reports to the Internal Revenue Service are the agency’s

Social distancing and stay-at-home orders associated with COVID-19 have accelerated the use of video calling services in business and social settings.

Most companies enlisting the services of a PR agency to handle media relations efforts will have a top-tier national business publication on their coverage wish list. While it’s an honest and attainable request, securing earned media in this type of publication is challenging due to the specific requirements of a viable media pitch – not to mention the sheer volume of competitors vying for the same space.