Matt Longman boasts a robust history of sculpting brand narratives and spearheading impactful integrated marketing endeavors. With a keen eye for media relations, crisis communications, and executive positioning, he has consistently steered cross-functional teams to developing and executing comprehensive strategies that resonate with diverse audiences. His forte lies in orchestrating PR campaigns, fostering industry inclusion, and delivering measurable results in dynamic environments.
In a previous role with ConcertoCare, Longman orchestrated PR campaigns that garnered major industry features, creating an increase in website traffic, media engagement and brand sentiment. During his tenure with Merck, he directed integrated messaging strategies to increase the company’s market positioning and advance thought leadership campaigns to augment brand visibility and authority. Notably, his efforts included leading all branding, messaging, and positioning initiatives, reinforcing corporate strategy and value proposition across communication channels.
Longman holds a bachelor’s degree in communications with an emphasis in Public Relations from The University of Texas. Throughout his career, he has garnered several accolades, including Employee of the Year and the Humana STAR Award, underscoring his unwavering commitment to excellence in communication. With a proven track record of driving brand narratives to new heights and navigating complex communication landscapes, Longman stands as a seasoned professional poised to lead impactful marketing endeavors with finesse and vision.
